A new Aton
The project:
Aton is a diverse workplace serving a wide range of clients, so our visual identity needs to be flexible. At its core it is steady and reliable, but at its most expressive it bursts with personality, reflecting both our communication skills and adaptability.
Project outcomes:
A stronger brand with clearer expression
Our role:
The Core
We place great emphasis on defining the core of our clients and bringing it to life in a way that is both efficient and creative. Our new visual identity revolves around a custom typeface, Nota, designed by Hólmfríður Benediktsdóttir.
The typeface’s variable forms capture both the diverse voices within Aton and our ability to reach different audiences. It shines in the flexible wordmark and adds a little spark whenever it appears in headlines.
The Wordmark
Our wordmark is more than a logo; it’s a stage for expression. Three-dimensional imagery can be inserted into the core of the letters, bringing in seasonal cues, the brands we collaborate with, social trends, or simply whatever fires up our imagination.
The Expression
Our brand is an open invitation to express, to play, and to take pride in representing Aton. We’re just getting started, and can’t wait to explore new ways to express ourselves, delight our audiences, and have some fun while we’re at it.
